The Power of Iterative Innovation
- The purpose of research is to gain insight into future growth opportunities.
- However, most research methods are not designed for iteratively digging further into their own findings (to fully explore emerging opportunity areas) without the additional financial, time, energy and logistical costs of commissioning research for each new round of exploration.
- Furthermore, traditional research methods focus on the common denominators across consumers. Unfortunately these quite generic insights not surprisingly often lead to quite generic innovation ideas.
- Lucid360 is a fresh departure and promotes the use of Iterative Innovation. We leverage the power of Private Online Innovation Communites driven by Psychological Deep Dives.
- Rather than using only the interrogation model of research, we pay as much attention to the questions, insights and ideas pro-actively shared by our clients' Community Members as we do to the reactions given specifically to our platforms, concepts and new marketing mix ideas. It only takes one consumer to share a problem, hope, suggestion for it to catch the attention of other Community Members and Lucid360-trained facilitators can channel this passion into compelling new innovation concepts.
- We believe this multi-directional approach is fundamental to developing "Innovation Intuition."