Expert Prediction 
"The single biggest change since the industrial revolution. What Web 2.0 software has done is give firms the tools to blow the doors to value creation wide-open and invite customers, partners, experts, and prospects into the process … [and opening up] product development, marketing, packaging, and distribution process to customers who add value every step of the way with their preferences, ideas, and reactions...”
– Forrester Research, 2009
Private Online Communities
Lucid360 Communities Use:
Robust sample sizes for qualitative insights and ideation (ex. N = 50 - 500).
Community missions and best practices according to intimate knowledge of different consumer behaviors in key markets (ex. nature of online-offline behaviors in US, China, Japan, India, Brazil ...)
Invitation-only Communities combining consumers and experts to co-create innovation concepts and marketing mix plans, update insights, spot emerging trends and offer immediate feedback on competitive initiatives 24/7.
Ongoing participation of cross-functional client teams to cross-fertilize learnings in real-time; automatic and organic spreading of insight and innovation best practices across company cultures.
Lucid360 Communities Generate:
Full Innovation Concepts (for Branding, Product, Retail, Services initiatives) – uses the collaborative power of specially-recruited consumers and experts to optimize the iterative crafting of concepts and the tracking of changing trends.
As an online platform, it is a much more cost-effective way of maintaining an ongoing understanding and relationship with your consumers as well as with B2B partners.
Increased impact in the “real world” through inviting Community members to mystery shopping initiatives, PR launches and other street-level activities; gain valuable and immediate feedback in real time for continuous improvement.