Psychological Deep Dives

Lucid360 Deep Dives Use:

Priming and Projective techniques. Consumers self-select visual metaphors to represent their different thoughts and feelings prior to the one-to-one Deep Dives.

Patterns  in Memory and Metaphor to identify the frames of reference and meanings driving consumer emotional reactions to brands and specific products.

Patterns in individual consumer-created collages representing how mind-spaces are similar within a segment and different from other segments.

Studied observation of purchase, storage and consumption behavior in homes, offices, retail environment etc to identify automatic habits.

Lucid360 Deep Dives Generate:

Key Drivers and Barriers to Behavior: the unconscious frames of reference consumers use to automatically perceive the value & meaning (or the lack of it) in the products and brands in the world around them.

Innovation Platforms: We specialize in helping client teams use these insights in follow-up innovation workshops to develop rich new opportunity areas for growth.